Sleep skincare market popularity amid the COVID-19 pandemic, what is the outlook?

Sleep skincare market popularity amid the COVID-19 pandemic, what is the outlook?

As telecommuting has become popular due to the impact of the COVID-19 pandemic, more time is spent at home. A number of people complain of insomnia due to a broken biorhythm, and it has been suggested that this phenomenon could be an opportunity for skin care brands.

Before you go to sleep... While you sleep...

The importance of convenient and effective beauty treatments before going to bed has been highlighted, and pre-bedtime beauty routines are on the rise. As a result of a survey of consumer trends after the coronavirus pandemic by marketing research firm WGSN, it was found that consumers prefer overnight products, including healing and treatment products, beyond products that improve sleep quality. This trend opens up opportunities for self-care for beauty brands. In addition, as the need for adequate sleep has emerged, consumers have been in high demand for beauty products with a relaxing effect.

Rest and active ingredients

It has been theorized that products that combine relaxation and active ingredients to help consumers sleep may provide a restorative effect during sleep. Therefore, experts predict that these wellness & beauty products will decorate the trend as a nighttime product. According to WGSN, a marketing research institute, many beauty-related companies are offering products that moisturize the skin overnight, and products related to pillows and sleeping sprays are also in high demand. However, according to a cosmetic industry official, "Freedom of expression is regulated by law in skin care and health functional areas.

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